基于核心竞争力下的第三方中小型物流企业战略发展研究

Research on the Strategic Development of the Third Party Small and Medium-sized Logistics Enterprises Based on the Core Competitiveness

电子商务在21世纪的兴起推动了我国第三方物流企业的高速蓬勃发展。经过近十年的行业发展,“龙头”企业通过现代化建设垄断了绝大部分的市场,而这却不利于第三方物流行业多样性发展。中小型物流企业也需要在市场上发挥一定的作用,从而促进我国第三方物流行业的综合发展。文中首先分析了第三方中小型物流企业所面临的行业发展格局和生存的困难性;然后,探讨了中小型物流企业存在的问题;最后,针对存在的问题,提出了相应的提升企业核心竞争力的途径。

The rise of e-commerce in the 21st century has promoted the rapid and vigorous development of China s third-party logistics enterprises.After nearly ten years of industry development,leading enterprises monopolize most of the market through modernization,which is not conducive to the diversified development of the third-party logistics industry.Small and medium-sized logistics enterprises also need to play a certain role in the market,so as to promote the comprehensive promotion of the third-party logistics industry in China.This paper first analyzes the development pattern and survival difficulties of the third-party small and medium-sized logistics enterprises,then discusses the problems of small and medium-sized logistics enterprises,and finally puts forward the corresponding ways to improve the core competitiveness of enterprises.