传播学视角下黑龙江流域鄂伦春族桦树皮文化的发展策略研究

Development Strategy of Birch Bark Culture of the Oroqen Nationality in Heilongjiang River Basin From the Perspective of Communication

随着国家对少数民族传统文化的重视,给黑龙江流域鄂伦春族桦树皮文化的发展带来了机遇,其可持续性发展,关键在于传播路径的畅通无阻。当前,黑龙江流域鄂伦春族桦树皮文化的传播路径存在传播媒介、受众、传播效果三个方面的制约,基于传播学视角进行总结分析,使其传播效果最大化。

As the country attaches importance to the traditional culture of ethnic minorities,it has brought opportunities for the development of the birch bark culture of the Orunchun people in the Heilongjiang River Basin,but the key to its sustainable development of the local cultuce lies in the unimpeded transmission path.At present,the transmission path of the birch bark culture of the Elunchun nationality in Heilongjiang River basin has three constraints:the media,the audience,and the communication effect.This article analyzes it from the perspective of communication in an effort to maximize its communication effect of the birch bark culture of the Oroqen nationality.