韩国现代海报的发展及民族文化表现

Development of Modern Posters in South Korean and It’s Expression of National Culture

海报不仅是信息传达的视觉媒介,还是一个国家或地区社会、文化、政治的镜像反映。以时间为线,通过实例分析,探索从开化期至20世纪90年代后,不同历史阶段韩国海报设计目的、形态的变化,着重分析20世纪七八十年代,韩国现代海报在民族化过程中从民族文化表象到民族文化内涵表现的转化过程。鉴往知今,可增强对韩国地域性文化的认知与理解,对其传统文化在现代海报设计中的运用进行学习、借鉴。

The poster is not only a visual medium for information transmission, but also a mirror image of society, culture and politics of a country or region. Using time as a line, through the analysis of examples, we explore the changes in the purpose and form of Korean poster design in different historical stages from the Kaihua period to the 1990s, focusing on the analysis of the modernization of Korean posters in the 1970s and 1980s. The transformation process from the representation of national culture to the expression of national cultural connotation. Learning from the past can enhance your understanding and understanding of Korean regional culture, and learn from and use its traditional culture in modern poster design.