“互联网+”背景下食用菌品牌建设与标识创意构想

Brand Building and Logo Composition of Edible Fungi under the Background of Internet +

随着食用菌产业的发展以及品牌建设,将食用菌产业与互联网领域进行充分融合,食用菌产品的销售方式已发生改变,即从原来的线下销售方式转变为线下和线上相结合的销售方式,从而出现很多电商食用菌大品牌。而食用菌产品标识作为品牌文化最突出的信息,具有增强品牌效应的作用。因此,在互联网发展的驱动下,食用菌企业要高度重视产品标识的创意设计,为食用菌产品的输出奠定基础。

From the perspective of social economy,the development of edible fungi industry far exceeds that of other industries.With the development of edible fungi industry and brand building,the edible fungi industry is fully integrated with the internet,and the sales mode of edible fungi products is also changed from offline sales mode to the mode that combines offline and online sales,resulting in the emergence of many major brands of edible fungi for e-commerce.As the most prominent information of brand culture,the logo of edible fungi product can enhance brand effect.Therefore,driven by the development of the Internet,edible fungi enterprises should attach great importance to the creative design of product logo and lay a foundation for the output of edible fungi products.