中国食用菌出口欧洲市场的需求分析

Analysis of Demand for Chinese Edible Fungi Exporting to European Market

我国是食用菌商品的出口大国。欧洲市场对于我国食用菌贸易,具有非常重要的战略意义。通过对欧洲市场食用菌需求分析和实证研究可以发现,德国和法国是欧洲地区食用菌最大的进口国;中国向欧洲主要市场出口食用菌产品平均占全部市场的60%左右;在对欧洲市场出口干品类食用菌商品时,低价策略无法迅速打开该市场。虽然中国食用菌商品占整个欧洲市场的比例较高,但是整个欧洲市场对于中国食用菌商品的购买并没有形成固定的消费偏好。建议我国企业在未来能够调整策略和开拓新的思路来保持欧洲市场占比,通过提高商品质量和价格增加竞争力。

China is a big exporter of edible fungi commodities.The European market has very important strategic significance for China’s edible fungi trade.Through the analysis of the demand for edible fungi in the European market and empirical research,it can be found that Germany and France are the largest importers of edible fungi in Europe.China’s exports of edible fungi products to major European markets account for about 60%of all markets on average.When exporting dry edible fungi products to the European market,the low price strategy cannot quickly open the market.Although China’s edible fungi products account for a relatively high proportion of the entire European market,the entire European market has not formed a fixed consumer preference for the purchase of Chinese edible fungi products.It is recommended that Chinese companies can adjust strategies and develop new ideas in the future to maintain the European market share and increase competitiveness by improving product quality and prices.