摘要
交互式理念在食用菌产品包装设计中的应用,可以加强消费者与食用菌产品之间的沟通与联系,提升食用菌产品的品牌效应,促进食用菌包装材料的循环利用。交互式理念在食用菌产品包装设计中的应用应遵循可用性、易用性、熟悉性、适用性和宜人性等准则,并具体在食用菌产品的包装结构、视觉形象和包装材质等方面进行交互式设计。
The application of the interactive concept in the packaging design of edible fungi products can strengthen the communication and contact between consumers and edible fungi products,enhance the brand effect of edible fungi products,and promote the recycling of edible fungi packaging materials.The application of the interactive concept in the packaging design of edible fungi products should follow the guidelines of usability,ease of use,familiarity,applicability and pleasantness,and specific interactions in the packaging structure,visual image and material selection of edible fungi products design.
作者
宋志江
SONG Zhi-jiang(School of Art and Design,Shaoyang University,Shaoyang 422000,China)
出处
《中国食用菌》
北大核心
2020年第6期116-119,共4页
Edible Fungi of China
基金
2018年湖南省高等院校一般教学改革项目(湘教通2018-436(630))。
关键词
交互式理念
食用菌
包装设计
策略
interactive concept
edible fungi
package design
strategy
