基于低碳环保理念的食用菌产品包装视觉传达设计策略

Visual Communication Design Strategy for Edible Fungi Product Packaging based on Low-carbon Environmental Protection Concept

食用菌是一种健康、绿色、低碳的食品,具有很高的营养价值和保健作用。通过调整食用菌产品的包装视觉传达设计策略,可以及时、高效地传达出低碳环保理念,从而影响到消费者对产品品牌的印象。本文介绍了低碳环保理念理论和基于低碳环保理念的包装设计。食用菌产品低碳环保包装能够让消费者产生环境保护意识,从图形、文字、色彩和包装设计等方面让消费者直接感受和体会到改变生活方式的重要性。

Edible fungi is a kind of healthy,green,and low-carbon food with high nutritional value and human health.By adjusting the packaging visual communication design strategy of edible fungus products,the low-carbon environmental protection concept can be conveyed in a timely and efficient manner,thereby affecting the consumer’s impression of the product brand.This article introduces the theory of low-carbon environmental protection concept and packaging design based on low-carbon environmental protection concept.The low-carbon and environmentally friendly packaging of edible fungus products can give consumers a sense of environmental protection,and consumers should directly feel and appreciate the importance of changing lifestyles in terms of graphics,text,color and packaging design.