基于SICAS模型的食用菌产品营销策略

Marketing Strategy of Edible Fungi Products Based on SICAS Model

为使食用菌营销适应现代营销理念,在SICAS模型下对食用菌产品营销策略进行了研究,通过网络社交平台营销策略、数字营销策略的研究,提出了在数字互联网时代下食用菌产品营销的新方法。用SICAS模型来指导食用菌产品营销是现代食用菌销售的新思路,用户行为和消费路径的改变也要求即时调整食用菌产品营销策略,以促进整个食用菌产业的发展。

In order to adapt the marketing of edible fungi to the modern marketing concept,the marketing strategy of edible fungi products is studied under the SICAS model.Through the research of the marketing strategy of the network social platform and the digital marketing strategy,a new marketing method of edible fungi products in the era of digital internet is proposed.Using SICAS model to guide the marketing of edible fungi products is a new idea of modern edible fungi sales.The change of user behavior and consumption path also requires immediate adjustment of marketing strategy of edible fungi products to promote the development of the entire edible fungi industry.