面对C2M形势下的供应链管理提升浅谈

Discussion on the Improvement of Supply Chain Management in the C2M Situation

随着人们的经济收入不断提升,对于生活品质的要求也在不断提升,家用车辆购买欲望逐渐上涨。受到地理位置的影响,不同地区的居民购车的价格出现了明显的差异,并且不同地区的相同品牌在销售中的定价也有一定的不同。这类汽车销售模式难以满足消费者购买需求。“消费者连接制造商”(Consumer to Manufacturer,C2M)营销机制应运而生,能够提升汽车生产与销售过程中产品质量与市场价值,在现阶段汽车产业营销中得到广泛使用。

With the continuous improvement of people's economic income and the demand for quality of life,the desire to buy domestic vehicles is gradually rising.Affected by geographical location,the price of car purchase by residents in different regions is obviously different,and the pricing of the same brand in different regions is also different in sales.This type of car sales model is difficult to meet consumer purchase demand."Consumer Connected Manufacturers"(Consumer to Manufacturer,C2M)marketing mechanism came into being,can enhance the production and sales of automotive products and market value,in the current stage of steam Car industry marketing is widely used.