感知风险对科研人员云存储服务持续使用行为的影响——基于扎根理论的探索性研究

The Impact of Perceived Risk on Scientific Researchers'Continuous Use of Cloud Storage Services——An Exploratory Study Based on Grounded Theory

[目的/意义]感知风险对科研人员持续使用云存储服务造成了巨大阻碍。因此,探究科研人员在使用云存储过程中对具体风险因素的感知,可以为提高云存储服务质量,提升用户满意度与用户粘度提供参考。[方法/过程]对科研人员进行半结构化访谈,基于扎根理论对访谈文本进行开放式编码、主轴编码和选择式编码得到19个概念,10个子范畴和4个主范畴,构建感知风险视角下的科研人员云存储服务持续使用行为模型。[结果/结论]研究发现,科研人员对隐私风险、丢失风险、损坏风险和经济风险的感知会直接对科研人员云存储服务持续使用行为产生负向影响。

[Purpose/Meaning]Scientific researchers'perceived risks prevent them from continuing to use cloud storage services.Therefore,to explore scientific researchers'perception of specific risk factors during the use of cloud storage,it can provide reference for improving the quality of cloud storage service,improving user satisfaction and user viscosity.[Methods/Processes]Semi-structured interviews were conducted with researchers.Based on the grounded theory,the interview text was coded with open coding,spindle coding and selective coding,and 19 concepts,10 sub-categories and 4 main categories were obtained.A behavioral model of scientific researchers'continuous use of cloud storage services from the perspective of perceived risk,was built.[Results/Conclusions]It was found that scientific researchers'perception of privacy risk,loss risk,damage risk and economic risk would directly have a negative impact on their continuous use of cloud storage services.