我国广告业发展现状分析及预测

Analysis and Forecast of the Development Status of China s Advertising Industry

本文主要研究我国广告业发展现状及未来发展趋势。首先运用描述性统计方法,对我国广告业的发展现状态势进行分析;其次,对各行业的广告投入现状进行差异化分析;最后,通过建立自回归AR(1)模型,对2015至2017年我国广告业的发展态势进行了预测。

This paper mainly studies the current development status and future development trend of China s advertising industry.Firstly,the development status of China s advertising industry is analyzed with statistical analysis method.Secondly,the differences in advertising investment by industry are analyzed.Finally,this paper builds AR(1)auto-regressive model to predict China s advertising industry development trend from 2015 to 2017.