共享汽车三级绿色供应链下的政府政策支持决策研究

Research on Government Policy Support Decision-making under Three-level Green Supply Chain of Shared Vehicles

在互联网技术与共享经济快速发展的今天,新能源共享汽车应运而生。文章以新能源共享汽车为绿色供应链研究切入点,建立以共享汽车运营商为主导者、制造商和消费者为跟从者的三级绿色供应链Stackelberg博弈模型,研究多种政府政策支持策略对共享汽车绿色供应链的决策影响。研究表明,在消费者低消费意愿、中消费意愿和高消费意愿的市场条件下,制造商—运营商横向支持策略下的绿色生产质量水平,绿色布局投入水平,以及产生的社会总效益最大,且政府支出较小,综合效果较好。

With the rapid development of internet technology and sharing economy,new energy sharing vehicles have emerged.This paper takes the new energy shared car as the starting point of green supply chain research,establishes a Stackelberg game model of a three-level green supply chain with shared car operators as the leader,manufactures and consumers as the followers,and studies the influence of various government policy support strategies on the decision-making of shared car green supply chain.The research shows that under the market conditions of low,medium and high consumption will of consumers,the green production quality level,green layout investment level and the total social benefits generated under the horizontal support strategy of manufacturers and operators are the largest,and the government expenditure is smaller and the comprehensive effect is better.