日本国家形象战略传播对2022年北京冬奥会的经验与启示

Experience and enlightenment of Japan's national image strategic communication on the Beijing Winter Olympics in 2022

国家形象的塑造与传播是国家发展战略的重要组成部分,世界各国都在努力提升自己的国际形象,它已成为世界各国在国际政治、经济、文化、科技竞争中最为重要的博弈策略。采用文献资料法等,以2020年东京奥运会为例,阐述了2020年东京奥运会对日本国家形象塑造过程,剖析了2020年东京奥运会与日本国家形象战略传播策略,提出了对2022年北京冬奥会国家形象战略传播的经验和启示:全力备战冬奥,推进竞技体育强国战略;贯彻可持续发展新理念,展示中国科技领域强国形象;加大冰雪运动与旅游产业融合发展,促进经济高速发展;推动京津冀协同发展,打造成熟智慧国际城市形象;坚持国际视野,促进中华文化走向世界。

The shaping and dissemination of a national image is an important part of a national development strategy.Countries around the world are working hard to improve their international image.It has become the most important game strategy for countries in the world in international political,economic,cultural,and technological competition.Using the literature method,it explained how the 2020 TokyoOlympics shaped the Japanese nation,and dissected the dissemination strategies of the Olympics and the Japanese national image.For the 2022 Beijing Winter Olympics,we should fully prepare for the Olympics and promote the strategy of strengthening the country through competitive sports;implement the new concept of sustainable development and show the image of a strong country in the field of science and technology in China;promote coordinated development of Beijing,Tianjin and Hebei and create a mature and intelligent international city image;adhere to an international perspective and promote Chinese culture to the world.