新媒体时代下思想政治教育对大学生网络行为的引领路径研究

Research on the Path of Ideological and Political Education to Lead College Students'Network Behavior in the New Media Era

时代的变迁、互联网技术的迭代与大学生群体代际特征的变化,使思想政治教育面临挑战。由于大学生的群体特征和网络媒介行为有自身的心理和行为特点,因此,思想政治教育的深度和广度对大学生群体的影响更为明显。该文通过问卷调查来具体分析大学生的网络行为类型、行为偏好和影响因素,进而探索思想政治教育对大学生网络行为的引领路径。

The changes of the times,the iteration of Internet technology and the changes of the intergenerational characteristics of college students have made ideological and political education face challenges.Since college students and their network media behavior have their own psychological and behavioral characteristics,the influence of the depth and breadth of ideological and political education on college students is more obvious.Through questionnaire investigation,this paper specifically analyzes the types of college students'network behavior,behavior preferences and influencing factors,and then explores the path of ideological and political education to lead college students'network behavior.