移动阅读视角下文学阅读APP运营模式探究

Research on the Operation Mode of Literary Reading APP from the Perspective of Mobile Reading

在对移动文学阅读类APP的发展现状、市场环境等进行分析的基础上,深入分析了移动文学阅读的应用趋势和存在的问题,并从延伸价值链、输出优质内容、集聚用户形向心力以及运用场景化思维四个方面提出了更好地运营移动文学阅读APP的相关策略。

Based on the analysis of the development status and market environment of mobile literature reading apps,this paper deeply analyzes the trends and existing problems of mobile literature reading,and based on this,extends the value chain,outputs high-quality content,Gathering the user's centripetal force and the use of scene-oriented thinking put forward relevant strategies for better operation of mobile literature reading APP.