纺织服装产业转型升级策略研究——以惠州市惠城区为例

Study on the transformation and upgrading strategy of textile and garment enterprises:a case study of Huicheng district,Huizhou City

文章对惠城区纺织服装产业发展的背景与现状进行研究,通过SWOT分析法和借鉴其他地区经验,对惠城区纺织服装产业的发展提出了"时尚+旅游"的建议,为我国传统纺织服装产业转型升级提供了一个新思路。

This paper studies the development background and current situation of the textile and garment industry in Huicheng district,through SWOT analysis and learning from the experience of other regions,it puts forward the suggestion of "fashion and tourism" for the development of the textile and garment industry in Huicheng district,providing a new idea for the transformation and upgrading of China’s traditional textile and garment industry.