消费升级背景下海洋旅游供应链优化路径研究

Research on the Optimization Path of Marine Tourism Supply Chain under the Background of Consumption Upgrade

伴随着消费升级的全面来临,国内海洋旅游者个性化、体验式需求的不断增加,当前的海洋旅游供给市场面临着更大的挑战,海洋旅游产品的有效供给不足和传统产品的产能过剩等问题制约着国内海洋旅游市场的整体发展。由消费升级所引发的供给侧改革,为海洋旅游供应链发展带来了机遇和挑战,但当前海洋旅游供应链仍存在供需不匹配、结构失衡等问题,文章基于多元协同系统观,提出了推进海洋旅游供应链核心企业多元化、构建智慧化海洋旅游供应链和加强海洋旅游供应链质量管理的供应链优化路径。

With the comprehensive advent of consumption upgrading, the personalized and experiential demand of domestic marine tourists is increasing, and the current marine tourism supply market is facing greater challenges.The shortage of effective supply of marine tourism products and the overcapacity of traditional products restrict the overall development of the domestic marine tourism market. The supply-side reform caused by consumption upgrading has brought opportunities and challenges to the development of marine tourism supply chain, but there are still some problems in marine tourism supply chain, such as mismatch between supply and demand, structural imbalance and so on. Based on the view of multiple collaborative systems, the paper proposes a supply chain optimization path that promotes the diversification of core enterprises in the marine tourism supply chain, builds a smart marine tourism supply chain, and strengthens quality management of the marine tourism supply chain.