基于扎根理论的游客参与包容性旅游减贫的机制研究

Study on Tourist Participation Mechanism in Inclusive Tourism Poverty Reduction based on Grounded Theory

包容性旅游减贫对农村地区反贫困发展起着积极的作用。借助扎根理论的方法,以同程网、去哪儿网、携程网三个旅游网站为资料搜索平台,以三个乡村脱贫主力地区的农家乐为资料收集载体,结合包容性旅游减贫的相关理论,通过分析“游客”这一主体的参与因素与其参与效果对旅游减贫的影响,构建了游客参与包容性减贫的动力机制。研究发现:游客参与通过住前准备、住中体验、住后评价三个环节完成,且三个环节分属浅层参与、中层参与、深层参与三个参与阶段,揭示了游客在包容性旅游减贫中的共建共享能力。

Inclusive tourism poverty reduction plays a positive role in anti-poverty development in rural areas. This article adopts the method of grounded theory, gets the information from Tongcheng Net, Where to Go Net, Ctrip Net as search platform and seek for three parts of the farmhouse for data access object. Based on the relevant theory of comprehensive tourism poverty reduction, through the analysis of the subject "tourists" factors and its effect on inclusion of participation of the influence of tourism poverty alleviation, we construct the dynasic of tourists to participate in the mechanism.The study finds that tourist participation is completed through three steps: pre-residence preparation, in-residence experience, and post-residence evaluation, and the three steps are divided into three stages: shallow participation, middle participation, and deep participation, and reveals the tourists ability of co-construction and sharing.