基于文本挖掘的河南省5A级景区旅游评价研究

近年来,自媒体中的旅游信息呈爆炸式增长,文本信息的多样性使游客较易忽视重要信息,本研究通过挖掘用户评论对景区进行旅游评价,有利于游客多方面了解景点信息。本文以河南省5个著名5A级景区为研究对象,以文本挖掘的方法研究出用户的认知形象,建立综合评价模型对河南省旅游业打分,并根据结果给出自己的建议。

In recent years,from the tourism information exploding in the media,the diversity of text information for visitors to ignore important information more easily,this research through mining user reviews to evaluate tourism scenic area,is advantageous to the tourists various attractions information based on the five famous 5 a grade scenic spot in henan province as the research object,research in the text mining way out of the user’s cognitive image,establish a comprehensive evaluation model of the tourism industry in henan,and give their advice according to the results.