试论提高产品质量的重要意义

Study on the significance of improving product quality

提高产品质量是市场竞争和企业发展的保证,以质量开拓市场,以质量占领市场是现代企业提高产品竞争能力的行动准则,也是社会主义市场经济的需要。无论是国内市场,还是国际市场,产品质量不好,就会失去竞争力。特别是现代科学技术高度发展,新产品层出不穷,大大加剧了市场商品竞争的激烈程度。没有质量优势地位,就处于竞争的劣势地位。因此,贏得市场的关键是产品质量,质量是通向市场的通行证。

Improving product quality is the guarantee of market competition and enterprise development.Exploiting the market with quality and occupying the market with quality are the actionguidelines for modern enterprises to improve their product competitiveness,and also the need of socialist market economy.Whether it is the domestic market or the international market,poor product quality will lose competitiveness.Especially,modern science and technology are highly developed,and new products are emerging one after another,which greatly aggravate the fierce competition of market commodities.Once there is no quality advantage position,it will he in a disadvantaged position in competition.Therefore,the key to winning the market is product quality,and quality is the pass to the market.