媒介融合背景下高校思想政治教育研究——以“学习强国”APP为例

Research on Ideological and Political Education in Colleges and Universities under the Background of Media Convergence——Taking the “Learning Power” APP as an Example

在现代科技快速发展的背景下,我国传统媒体与新媒体逐渐呈现出一体化发展的趋势,并形成了全新的信息传播形态——媒介融合。针对我国高校思政教育发展需求,利用媒介融合手段加大思政教育力度,明确新时代高校思政发展目标,并以学生为本、立德育人的理念为引导,加大网络思政教育力度,从而提升思想政治课程的教育质量与效率,满足高校健康发展的需求。结合媒介融合环境的内涵,探析媒体融合与学习强国软件的融合,并提出相关的改革策略。

Under the background of the rapid development of modern science and technology, China’s traditional media and new media have gradually shown an integrated development trend, and formed a new form of information dissemination-media convergence. Aiming at the development needs of ideological and political education in China’s colleges and universities, using media convergence means to enhance the ideological and political education, it is necessary to clarify the ideological and political development goals of colleges and universities in the new era, and strengthen the network ideological and political education with the guidance of the concept of student-oriented and moral education, so as to improve the education quality and efficiency of ideological and political courses and meet the needs of healthy development of colleges and universities. Combined with the connotation of media convergence environment, this paper explores the integration of media convergence and learning power software, and proposes relevant reform strategies.