从技术变革到创意驱动:数字时代经济创新范式转换的文创机理

From Technological Change to Creative Drive:the Cultural and Creative Mechanism of the Paradigm Shift of Economic Innovation in the Digital Era

随着文化产业的繁荣发展,文化创意生产成为文化创新的重要来源之一,以文化创意形式出现的文化创新重塑了经济创新的模式,工业时代典型的"技术—产品"型技术变革范式逐渐转变为数字经济下"文化—科技"型的创意驱动范式。联系并综合文化经济研究的"文化产业"、"创意阶层"和"文化资本"3种主流思路,从创意经济结构模型的理论核心出发,我们可看出以文化创意生产为代表的文化创新是通过集聚和扩散两个过程影响经济创新的。其中集聚是文化创意的自我繁衍过程,集聚最终形成文化创意阶层,阶层之间的社交互动产生新文化的社会基础;扩散则是传播和经济两个维度交融的过程,传播维度的沟通渠道、时间和社会体系以及经济维度的创意聚合、生产融合和产品多样化都依赖于数字技术的发展。因此,在数字经济视阈下,以文化创意生产为代表的文化创新具备了直观的经济属性,文化创新也是文化资本的经济价值增值体现。

With the prosperous development of the cultural industry, the production of cultural creativity has become an important source of cultural innovation. Cultural innovation in the form of cultural creativity has reshaped the model of economic innovation, and the typical "technology-product" technological innovation pattern has gradually evolved into the creativity-driven "culture-technology" pattern in digital economy. Integrating the three major ideas of"cultural industry", "creative class" and "cultural capital" in the study of cultural economy, and starting from the core theory of the structure model of innovation industry, we can see that the cultural innovation represented by cultural creative production influences economic innovation through aggregation and diffusion. Among them, aggregation is the self-reproduction of cultural innovation, and eventually contributes to the formation of the cultural innovation class. The interaction within the class is the social basis of the new culture. Diffusion is the blending of communication and economy. The communication channel, time and social system of diffusion as well as the innovation aggregation,production integration and product diversification all depend on the development of digital technology. Therefore, from the perspective of digital economy, the cultural innovation represented by cultural creative production has economic attributes, and cultural innovation is also a manifestation of the economic value increment of cultural capital.