谈图书馆开展文创产品开发

Development of Cultural and Creative Products in Libraries

首先界定了文创产品的内涵,紧接着从文化传播、文化事业和产业相融合的角度讲述了图书馆开展文创产品开发的重要性,最后从宏观事业发展布局到操作层面把握文旅融合机遇期、挖掘文献内涵开展创作、做好销售渠道等方面提出在图书馆领域开展文创产品开发的方法。

Firstly,the paper defines the connotation of cultural and creative products.Then the importance of developing cultural and creative products in the library is described from the perspective of cultural communication and integration of culture and industry.Finally,the paper puts forward the methods of developing cultural and creative products in the library field from the aspects of seizing opportunities of combining culture with tourism from macroscopic career development layout to the operation level,excavating literature connotation to create and opening sales channels.