家庭农场开展电子商务的思考

Thoughts on Developing E—commerce in Family Farm

家庭农场等新型农业经营主体在农村电子商务中逐步成为新的生力军。本文分析了家庭农场开展农村电子商务的有利条件,提出应利用互联网技术飞速发展的契机,充分发挥国家和地方政府的组织优势和整合区域社会资源的优势,大力开展培训、加强冷链物流建设,创新电商经营模式,不断提高农场主电子商务运营能力,培育农产品电商品牌,实现电商兴农,助推乡村振兴和农业现代化。

Family farms and other new agricultural operators have gradually become a new force in rural e-commerce.This paper analyzes the favorable conditions for family farms to develop rural e-commerce,and puts forward that we should make full use of the opportunity of rapid development of Internet technology,give full play to the organizational advantages of national and local governments and the advantages of integrating regional social resources,vigorously carry out training,strengthen the construction of cold chain logistics,innovate the e-commerce business model,constantly improve the e-commerce operation ability of farmers,and cultivate agricultural products E-commerce brand,to achieve agricultural prosperity through e-commerce,promote rural revitalization and agricultural modernization.