摘要
春晚是电视媒体综合实力的年度性最高体现,一定程度上反映了电视媒体的经营理念和对经济发展的贡献能力。从对几家电视媒体2020年春晚的情况分析入手,发现电视媒体对经济发展贡献度与自身的地位和影响力还不匹配。电视媒体应找准影响其参与经济发展的障碍,采取针对性措施,切实为中国经济发展、为现代经济体系的建立贡献应有的力量。
As the highest annual manifestation of the comprehensive strength of the television media,Spring Festival Gala reflects the management philosophy of the television media and its ability of contribution to the economic development.Judging from several TV media s Spring Festival Gala 2020,the degree of TV media s contribution to economic development does not yet match its own status and influence.The television media should identify the obstacles affecting its participation in economic development and take targeted measures to contribute effectively to the economic development and the establishment of a modern economic system.
作者
李岭涛
LI Ling-tao(School of Journalism and Communication,Beijing Sport University,Beijing 100084,China)
出处
《北京社会科学》
CSSCI
北大核心
2020年第8期4-11,共8页
Social Sciences of Beijing
基金
国家社会科学基金重大项目“智能化背景下全媒体传播体系建设的理论与实践路径研究”(20ZDA058)。
关键词
春晚
经济发展
贡献度
Spring Festival Gala
economic development
degree of contribution
