高校思政教育的话语权研究--基于网络话语场

The Discourse Power of Ideological and PoliticalEducation in Colleges and Universities--Based on the Network Discourse Field

新时代背景下,高校思政教育的话语环境逐渐由课堂转向网络,多元化的网络环境充斥着各个领域的话语资源,丰富了思政教育的话语内容和形式,并为思政教育提供广阔的话语空间,但也削弱了思政教育话语权的控制力、引导力和吸引力。高校思政教育者需顺应时代趋势,积极培养话语主体、创新网络话语形态、优化话语传播路径,做到扬长避短、因时制宜,全面提升思政教育的网络话语权,从而发挥价值引领的重大作用。

In the context of the new era,the discourse environment of ideological and political education in colleges and universities has gradually changed from curriculum to the internet.The diversified network environment is full of discourse resources in various fields,enriching the discourse content and form of ideological and political education.However,the vast discourse space also weakened the degree of control,guidance,and attractiveness of the discourse power of ideological and political education.College ideological and political educators should follow the trend of the times,actively cultivate the subject of discourse,innovate the form of internet discourse,optimize the discourse transmission path,achieve strengths,avoid weaknesses,adapt to the time,and comprehensively improve the right of internet discourse in ideological and political education.Based on this,the ideological and political courses may play a more significant role in value guidance.