摘要
从传播学的视域,采用引爆点理论对NCAA"疯狂三月"火爆现象进行解析,挖掘美国NCAA"疯狂三月"流行背后的驱动因素,旨在为我国大学生篮球联赛的发展提供参考。
This paper uses the tipping point theory to analyze the March Madness phenomenon from the perspective of communication, to explores the factors behind the popularity of NCAA March Madness in the United States, aiming to provide reference for the development of College Basketball League in China.
作者
陈亚威
朱寒笑
CHEN Yawei;ZHU Hanxiao(Physical Education Department of Shenzhen University,Shenzhen 518060,Guangdong,China)
出处
《辽宁体育科技》
2020年第4期44-49,共6页
Liaoning Sport Science and Technology
关键词
疯狂三月
引爆点理论
中国大学生篮球联赛
体育传播
March Madness
tipping point theory
Chinese College Basketball League
sports spread
