全域旅游背景下山西省农产品区域品牌发展策略研究

A Study of the Development Strategy for the Regional Brand of Agricultural Products in Shanxi Province in the Context of Holistic Tourism

区域品牌是提高产业集群竞争力的关键,是推动地方经济快速发展的必然选择。本文通过分析山西省农产品区域品牌发展现状,梳理其农产品区域品牌发展中存在的问题,探索完善山西省农产品区域品牌发展策略,以期为省内农产品区域品牌的发展提供参考。

As a key to improving the competitiveness of the industrial cluster,establishing the regional brand is essential to promoting rapid development of the local economy.By analyzing the development status of the regional brand of advantageous agricultural products in Shanxi province,this paper summarizes the existing problems in constructing the regional brand,and explores an approach to improving construction of the regional brand of advantageous agricultural products in Shanxi province,so as to provide evidences for the development of the regional brand of advantageous agricultural products in the province.