我国园艺产品的电商模式研究——基于“互联网+农业”视角

Research on E-Commerce Model of Horticultural Products in China——Based on the Perspective of“Internet+Agriculture”

随着社会经济的持续发展,人们对园艺产品的需求量逐渐增大,“互联网+农业”模式为园艺产品的销售开辟了广阔的市场前景,但由于法律法规、物流体系、人才建设三个方面的不足,制约着我国园艺产品电子商务的发展。为此,应遵循市场趋势,依托大数据技术、互联网技术,提升产品质量、服务质量,更新营销与物流模式,并强化人才建设、完善法律法规,全面优化园艺产品的电商模式,为园艺产品拓宽销路,推动园艺产业创新发展。

With the continuous development of society and economy,people's demand for horticultural products has gradually increased.The"Internet+agriculture"model has opened up a broad market prospect for horticultural products.Development of e-commerce for horticultural products in China.To this end,we should follow market trends,rely on big data and Internet technology,improve product quality and service quality,update marketing and logistics models,strengthen talent building,improve laws and regulations,fully optimize the horticultural product e-commerce model,and broaden the sales of horticultural products To promote the innovative development of the horticulture industry.