从“铛铛车”的走红来看交通工具设计中的“本土情怀”

"Native Feelings" of Vehicle Design Through Popularity of "Dang-dang Bus"

对模仿旧时"铛铛车"造型的城市公交客车的走红及运营现状进行了较为深入地分析,相较于普通城市公交客车,拥有"铛铛车"形态的城市公交客车基于文化服务、旅游宣传等方面拥有更强的设计优势,通过激发大众心中基于某种民族情结而产生共鸣是"铛铛车"风靡的主要原因。引申到"本土情怀"在公共交通工具设计中的重要作用,包括提升个性化制造的含量、促进改装产业的发展、拉近与用户的心理距离以及提升审美性等。可以看出在基于现代工业设计基本原理之上,为公共交通工具注入恰到好处的"本土情怀"能够使其得到更多的市场青睐与社会认同。

This paper makes an in-depth analysis on the popularity and current operation of urban buses which imitate the old-fashioned"Dang-dang vehicle".Compared with ordinary urban buses,"Dang-dang buses",being in an old style,enjoy more design advantages to provide cultural services and promote tourism.Its popularity mainly comes from a certain kind of national complex which is inspired out of and resonates among the public."Native feelings"play an important role in designing public transport vehicles,such as providing highly personalized products,promoting the development of retrofit industry,narrowing psychological gap with users and improving aesthetics.So to speak,based on modern industrial design principles,injecting appropriate"native feelings"into public vehicle will help gain more customer preference and social recognition.