浅谈“研学游”情境下的导游讲解

A Tentative Discussion on the Tour Guide’s Explanation under the Situation of“Studying and Travellingg”

“文旅融合”的大背景下,研学游这一行业蓬勃发展,研学游情景下的导游讲解也面临新的挑战和要求。我国研学游的兴起状况表现在保障政策、需求市场、供给市场等方面。针对传统导游解说内容以“游”为主、解说对象以“成人”为主、解说风格以“说教”为主的问题与“研学游”情景下的导游讲解全过程新形势下要求之间的矛盾,提出了:加强导游自身素质,建立研学游讲解评价体系,加强研学游机构产品科学性等建议。

Under the background of“integration of culture and tourism”,the industry of studying and travelling is booming,and the tour guide’s interpretation under the situation of studying and travelling is also facing new challenges and requirements.The rise ofstudying and travelling in China is reflected in the aspects of security policy,demand market and supply market,etc.In view of the contradiction between the traditional tour guide’s explanation content taking“tour”as the main content,the“adult”as the main object,and“preaching”as the main style,and the requirements of the whole process of the tour guide’s explanation under the situation of“studying and travelling”,this paper puts forward the following suggestions:strengthening the quality of the tour guide,establishing the evaluation system of the explanation of studying and travelling,and strengthening the scientificity of the products of studying and travelling institutions.