民初北平艺术博物馆的参观者体验:对早期参观者游记的质性内容分析

The Visitor Experience of Peiping Art Museum in the Early Republic of China:An Analysis on the Qualitative Content to the Travel Notes of the Early Visitors

虽然参观者研究已经是现代博物馆研究中的一个相当重要的话题,但几乎很少有文献涉及我国近代博物馆的参观者研究。通过对民国初年出版于报纸、著作中的16篇游记和诗的质性内容分析,可研究民初北平两所主要的艺术博物馆——古物陈列所和故宫博物院的参观者的参展体验。研究发现影响参观体验的最主要因素有三个:服务、动机和情感,而博物馆的原有背景和参观者的身份不同也会影响他们对于服务的评价,并且引起他们参观动机和情感的变化。

Although the study of visitors is a very crucial topic in the modern museum researches,there are few literatures concerning museum visitors in the early modern period.Through the qualitative content analysis of 16 travel notes and poetries that published in the newspapers and books during the early Republic of China,this paper aims to study the visitor experience of two major art museums,Antiquity Museum and Palace Museum in Peiping during that period.It is discovered in the paper that there were three main factors to influence the visitor experience,namely service,motivation and emotion.In addition,the original background of the museum and the identity differences of the visitors would also affect the evaluations to the service and change their visiting motivations and emotions.