基于文化融合视角的中医药跨文化传播模式与策略分析

Cross-cultural communication modes and strategies of traditional Chinese medicine from the perspective of cultural fusion

文章运用文化融合理论,根据中医药知识国际化传播经验和趋势,分析了中医药跨文化传播中如何解决与不同文化的冲突和融合问题,在此基础上提出了中医药跨文化传播的三种模式:政府合作模式、社会交流模式、企业市场模式,四条策略:以中医技术为传播先导、探索中医理论国际化、促进中医技术智能化、建立中医标准化体系。

This paper adopted the cultural fusion theory to analyze how to solve the conflict and integration of different cultures in the cross-cultural communication of traditional Chinese medicine(TCM)based on the experience and trend of international spread of TCM.The paper then put forward three modes(i.e.,government cooperation,social communication,business market)and four strategies(i.e.,taking TCM technology as the leading guide for communication,exploring the internationalization of TCM theories,promoting the smart TCM technology,and establishing a standard system for TCM)for the cross-cultural communication of traditional Chinese medicine.