高职院校市场营销专业开展绿色教育必要性和可行性分析——以汕尾职业技术学院为例

The Necessity and Feasibility Analysis of Green Education for Marketing Major in Higher Vocational Colleges——Take Shanwei Polytechnic as an Example

在全国兴起生态文明建设的时代背景下,绿色教育助推生态文明的发展,发展绿色教育已成为高职院校发展的必然选择,高职院校担负起培养具有绿色理念人才这一重任。通过对汕尾职业技术学院市场营销专业学生的调查分析以及综合情况的研究得出开展绿色教育的必要性,并在专业教育分析的基础上进行了可行性分析。

Under the background of the national ecological civilization construction,green education promotes the development of ecological civilization,and the development of green education has become an inevitable choice for the development of higher vocational colleges,which shoulder the responsibility of cultivating talents with green ideas. Through the investigation and analysis of the marketing major students in Shanwei Polytechnic and the research of the comprehensive situation,the necessity of carrying out the green education is obtained,and the feasibility analysis is made on the basis of the analysis of the professional education.