网络舆论视域下高校辅导员媒介素养的现实困境及出路

The Practical Dilemma and Way out of College Counselors’ Media Literacy from the Perspective of Network Public Opinion

良好的媒介素养已成为新媒体背景下辅导员进行网络思想政治教育的必备条件,也成为辅导员从事全方位、全过程育人工作的必要素养。本文从"网络舆论"的角度分析高校辅导媒介素养的内涵,依据辅导员在突发事件中舆论介入能力减弱,话语权削弱等现状,提出要从搭建四级网络监管体系、提升网络传播影响力等途径进行探索,建立媒介素养提升的长效机制。

Good media literacy has become a prerequisite for counselors to conduct online ideological and political education in the context of new media,and also a necessary quality for counselors to engage in all-round and whole-process education work.From the perspective of"network public opinion",this paper analyzes college counseling the connotation of media literacy,on the basis of counselors in emergency public opinion intervention ability is abate,voice to weaken the status quo,such as from constructing level network supervision system,promoting exploration on the way,such as network transmission influence,establish long-term effective mechanism of media literacy of ascension.