新零售背景下我国零售业盈利模式的创新途径

The Innovation Approach of China’s Retail Profit Model under the New Retail Background

电商企业的不断发展,人们的消费观念发生了改变,线上销售对传统零售业带来巨大的冲击和影响。在线上线下以及物流的有效融合之下,产生了"新零售"。本文基于对"新零售"概念、模式、优势的分析,探讨新零售背景下我国零售业特点以及存在的问题,进而有针对性地提出新零售背景下我国零售业盈利模式的创新途径,期望通过本文研究,为今后我国零售业盈利模式的创新发展提供思路。

With the continuous development of e-commerce enterprises,people’s consumption concept has changed,and online sales have brought great impact and influence to the traditional retail industry. Online and offline as well as the effective integration of logistics,produced"new retail". Based on the analysis of the concept,model and advantages of"new retail",this paper discusses the characteristics and problems of the retail industry in China under the new retail background,and then puts forward the innovative ways of the profit model of the retail industry in China under the new retail background.