港珠澳大桥通车对区域会展发展影响的研究

Research on the influence of the opening of Hong Kong-Zhuhai-Macao Bridge on the development of the regional MICE

旅游经济的发展带动了会展经济的发展,随着会展经济对区域发展的影响日益加深,由会展经济所带来的区域发展问题已引起相关者的关注。本文从港珠澳大桥通车的意义开始阐述,在此基础上对区域经济的促进作用进行分析,分析表明会展经济发展带来直接的经济效益,带动相关产业发展,促进交通、基建发展,拉动外部投资和带动就业。最后提出会展发展对策的建议,包括加强会展品牌建设,利用会展产业配套设施,协调三地会展管理机制,注重产业依托和培养会展企业核心竞争力及人才。

the development of tourism economy promotes the development of MICE economy.With the growing influence of MICE economy on regional development,the regional development issues brought by MICE economy have attracted the attention of relevant researchers.This paper begins with the signifi cance of the opening of the Hong Kong-Zhuhai-Macao Bridge,and then analyzes the promoting role of the regional economy.The analysis shows that the development of MICE economy not only brings direct economic benefi ts,helps the development of related industries,promotes the development of transportation and infrastructure,but also enables investment and promotes employment.Finally,the paper offers some suggestions for the development of MICE,such as strengthening the brand building of MICE,utilizing the supporting facilities of exhibition industry,coordinating the management mechanism of Hong Kong-Zhuhai-Macao,and focusing on the industry support and training the key competitiveness of exhibition enterprises and cultivate talents.