铜木家居文创产品的设计策略探析

Research on the Design Strategy of Copper‑Wood Cultural and Creative Home Furnishing Products

本研究探析了铜木材质在家居文创产品中的应用特性、发展趋势、国内外市场及研究现状,总结其现存问题,并提出了相应的设计方向与策略。借助铜木材质混搭优势,促进产品的多元化发展;与时俱进,将传统文化与现代潮流结合,赋予产品时代特征,实现生产和消费的有效对接;以家居文创产品为载体,新媒体力量作为传播手段,使铜木家居文创产品贴近人们的生活,助力文化的传播与发展。

In the context of the revival of Chinese traditional culture,cultural consumption has become increasingly rigid.This paper analyzed the application characteristics,development trends,domestic and foreign markets,and research status of copper‑wood materials in cultural and creative home products.Based on the summarization of its existing problems,the corresponding design directions and strategies were proposed.The advantages of copper‑wood materials can be leveraged to promote the diversified development of products.The culture can be combined with modern trends by keeping pace with the times.The production can be connected effectively with consumption through entrusting the era characteristics to the product.By means of the new media communication and the medium of cultural and creative home furnishing products,the approaching of copper‑wood cultural and creative home furnishing products to people's lives will help the spread and development of culture.