摘要
策略型消费者会根据历史信息推测商品降价的可能性或降价的时间来决定是否购买以及何时购买。当市场中存在大量这样的策略型消费者时,服务集成商应该采取怎样的定价策略,才能使得收益最大呢?论文主要研究服务集成商与策略型消费者的博弈关系。
Strategic consumers will speculate the possibility or time of price reduction based on historical information to decide whether and when to buy.When there are a large number of such strategic consumers in the market,what pricing strategy should service integrators adopt to maximize the revenue?This chapter mainly studies the game relationship between service integrators and strategic consumers.
作者
董克
DONG Ke(Shanghai University,Hangzhou 311400,China)
出处
《中小企业管理与科技》
2020年第18期125-129,共5页
Management & Technology of SME
关键词
策略型消费者
服务供应链
博弈
strategic consumers
service supply chain
game theory