我国数字文化产业的供应链发展浅析

Analysis of the Supply Chain Development of China's Digital Culture Industry

当前,我国的数字文化产业正如火如荼地发展,但还存在着产业结构分散、资源浪费、集约化程度低等诸多问题。应用供应链管理的系统思想,可以为我国数字文化产业应对多变复杂的环境提供解决策略。论文从我国数字文化产业的现状出发,在分析导入供应链管理思想的必要性基础上,进一步对数字文化产业供应链的发展措施提出了相关建议。

At present,China's digital cultural industry is developing in full swing,but there are still many problems such as dispersed industrial structure,waste of resources and low degree of intensification.The application of the system thought of supply chain management can provide a solution for China's digital culture industry to cope with the changeable and complex environment.Starting from the current situation of digital culture industry in China,this paper analyzes the necessity of introducing supply chain management thought,and further puts forward some suggestions on the development measures of digital culture industry supply chain.