茶文化文创品牌建立的设计研究

Design Research on the Establishment of Cultural and Creative Brand of Tea Culture

茶文化文创品牌建设具有地域性品牌识别系统和品牌商业模式,通过品牌文化理念的传播,能够有效地帮助用户理解茶文化和陶瓷文创品牌的本质和价值,提升文创品牌的识别度。在具体实践中,应建立品牌形象,导入茶文化理念,提高用户对茶文化的认知和体验,促进茶产业的发展。

The cultural and creative brand construction of tea culture has regional brand identification system and brand business model.Through the spread of brand culture concept,it can effectively help users understand the essence and value of tea culture and ceramic cultural and creative brands,and improve the recognition of cultural and creative brands.In practice,we should establish brand image,introduce tea culture concept,improve users’cognition and experience of tea culture,and promote the development of tea industry.