市场营销学课程“三位一体”案例教学法研究与实践

Research and Practice of“Trinity”Case Teaching Method in Marketing Course

市场营销学课程从市场营销案例的理论讲解、课堂分组演练和利用课外调研三个方面来设计互动式教学模式,形成“三位一体”案例教学法。教师通过营造生动有趣的课堂氛围、发挥班级干部的辅助作用、完善课程管理体系,调动学生的主观能动性,真正做到以学生为主体,提高课堂教学质量。

The course of marketing designs interactive teaching mode from three aspects:theoretical explanation of marketing cases,group exercise in class and extracurricular research,forming a“trinity”case teaching method.By creating a lively and interesting classroom atmosphere,giving play to the auxiliary role of class cadres and improving the curriculum management system,teachers can mobilize the subjective initiative of students,so as to truly take students as the main body and improve the quality of classroom teaching.