创业失败后归因倾向对再创业意愿的影响——失败学习的调节作用

A Study on the Influence of Attribution Tendency on the Intention of Subsequent Attempt after Entrepreneurial Failure——The Moderating Effect of Failure Learning

基于成败归因与经验学习理论,构建失败学习调节下失败归因对再创业意愿的影响模型。通过珠三角区域155份有创业失败经历创业者的一手数据实证研究发现:创业失败的内部性归因、可控性归因对再创业意愿有显著正向影响,稳定性归因对再创业意愿无显著影响。失败学习作为调节变量,增强了稳定性归因对再创业意愿的促进作用,但削弱了可控性归因与内部性归因对再创业意愿的正向促进。相应的管理启示对创业者的进一步创业实践具有参考价值。

Based on the theory of attribution of success and failure and experiential learning,this paper constructs a model of the influence over attribution of failure on the subsequent entrepreneurial intention under the regulation of failure learning.According to the empirical study of 155 first-hand survey data of entrepreneurs with entrepreneurial failure experience,it is found that:the internal attribution and controllable attribution of entrepreneurial failure have a significant positive impact on subsequent entrepreneurial intention,while the stability attribution has no significant impact on it.Failure learning,as a moderating variable,strengthens the influence of stability attribution on subsequent entrepreneurial intention,but weakens the positive promotion of controllable attribution and internal attribution.This result may be a reference for those who has the attempt of further entrepreneurial intention.