天津非物质文化遗产创新与旅游产品体验设计研究

Tianjin Intangible Cultural Heritage Innovation and Tourism Product Experience Design

目的在对天津非物质文化遗产继承与保护的前提下,需要对“非遗”相关产品进行创新,并且结合政策更好地利用非遗的技术与产品,将旅游产品与非遗的创新相结合,通过分析当下旅游群体的特征、旅游行为与消费需求,进行合理的产品体验设计研究。方法通过调查法收集旅游消费者需求数据并进行分析,了解现代旅游产品体验设计现状与消费者在个性化、交互体验与智能化等方面的需求,具有针对性地提出“非遗”创新与旅游产品体验设计方法。结论根据消费者需求和特征分析得出以下结论,一是需要为消费者提供便利的旅游环境,设立“非遗”主题明确且地理位置统一的游览区域;二是要满足消费者的情感需求,使消费者在学习与参观“非遗”项目的同时能够融入其中,获得参与感,得到更良好的体验;三是需要利用好现代科技手段,将其与非遗的创新与传播相结合,在旅游体验中加入现代科技元素与智能化工具;四是要做好旅游产品的后期推广,将“非遗”衍生品功能性提高,使其自然地融入现代生活。

On the premise of inheriting and protecting intangible cultural heritage in Tianjin,we need to innovate the related products of intangible cultural heritage,make better use of the technology and products of intangible cultural heritage in combination with policies,combine the innovation of tourism products and intangible cultural heritage,and carry out reasonable product experience design research by analyzing the characteristics of current tourism groups,tourism behavior and consumption demand.The demand data of tourism consumers were collected and analyzed through survey to understand the current situation of experience design of modern tourism products and the needs of consumers in personalization,interactive experience and intelligence,and put forward the innovation of“intangible cultural heritage”and the experience design method of tourism products.According to the analysis of consumer needs and characteristics,the following conclusions are drawn.First,it is necessary to provide consumers with a convenient tourism environment and establish a tourism area with a clear theme of“intangible cultural heritage”and a unified geographical location.Second,it is necessary to meet the emotional needs of consumers,to enable consumers to integrate while learning and visiting“intangible cultural heritage”projects,so that they can get a sense of participation and have a better experience.Third,it is required to make good use of modern scientific and technological means to combine with the innovation and communication of intangible cultural heritage and add modern technological elements and intelligent tools to the tourism experience.Fourth,we should conduct proper later promotion of tourism products,improve the functionality of“intangible cultural heritage”derivatives,and integrate them naturally into modern life.