辽宁幽默文化语境下的文化衍生品设计

Design of Cultural Derivatives in the Context of Liaoning Humorous Culture

目的突出辽宁地域文化特色,研发富有地域文化辨识度的文化衍生品。方法以文化影响力深远的辽宁喜剧、小品、二人转为创意资源,提炼表情语言、装饰符号等典型设计元素,并应用到文化衍生品设计中;深入挖掘辽宁幽默文化的乡土审美特征,思考辽沈幽默文化给设计转化带来的深刻影响,探索可以凸显辽沈特色“幽默文化”的视觉设计转化途径,努力研发具有区域文化辨识特征的文化衍生品。结果在分众化的设计思路下,针对性调整设计的侧重点:以辽宁“原生态二人转”的审美判断为依据,追求对原生态乡土艺术的审美保护;另一方面,在设计中适当融入时尚元素,研发具有时代性的区域文化特色衍生品,满足青年消费群体的审美需求。结论辽沈特色幽默文化可为地域性文化衍生品的创新性设计提供新的思路。

The paper aims to highlight the regional characteristics of culture in Liaoning Province,and develop cultural derivatives of high regionally cultural characteristics.By taking Liaoning comedies,witty skits and Er-Ren-Zhuan with far-reaching cultural influence as the creative resources,typical elements such as expression language and decorative symbols were extracted and applied in design of cultural derivatives.Through the deep digging of Liaoning humorous culture from the viewpoint of local aesthetics,great efforts were devoted to pondering the profound impact of Liaoshen humorous culture on design transformation,exploring the way of visual design transformation for the highlight of Liaoshen characteristic humorous culture,and developing cultural derivatives with the characteristics of regionally cultural identification.Under the thought of decentralized design,the emphasis of design should be adjusted accordingly:based on the aesthetic judgment of Liaoning original Er-Ren-Zhuan,the aesthetic protection of the locally original arts should be pursued;on the other hand,fashion elements should be properly integrated into the design to research modern derivatives with regionally cultural characteristics to meet the aesthetic needs of young consumers.Liaoshen characteristic humorous culture can provide new ideas for innovative design of regionally cultural derivatives.