我国商业健身俱乐部发展路径探析——基于社会分层的视角

Research on Development Path of Commercial Fitness Clubs——from the Perspective of Social Stratification

改革开放以来,我国社会出现的重大变革无疑是社会阶层的分化。商业健身俱乐部的发展需要适应社会分层结构的变迁,有必要思考社会分层视角下我国商业健身俱乐部的发展路径。以文献研究及逻辑分析为主要方法,在对社会分层及商业健身俱乐部发展研究的文献进行回顾的基础上,分别从四个方面提出了基于社会分层视角下商业健身俱乐部的发展路径,包括探索社会分层视角下的市场营销模式、努力刺激中产阶层的健身消费需求、合理运用“强关系”与“弱关系”的积极影响、切实提高健身服务质量,对不断完善我国商业健身俱乐部的发展具有一定的参考价值。

Since the reform and opening up,social class differentiation is a significant social change in China.The development of commercial fitness clubs needs to adapt to the changes of social stratification structure,so it is necessary to consider the development path of commercial fitness clubs from the perspective of social stratification.Literature research and logical analysis were the main research methods in this paper.Based on the literature review of the researches on social stratification and the development of commercial fitness clubs,the development path of commercial fitness clubs from the perspective of social stratification were put forward from four aspects as follows:exploring the marketing model from the perspective of social stratification;stimulating fitness consumer demand of the middle class;rational using the positive influence of"strong relationship"and"weak relation";improving fitness service quality.It has a certain reference values for the development of commercial fitness clubs in China.