南岳康养旅游发展阐析

Analysis on the Development of Nanyue Health and Caring Tourism

康养旅游是大健康时代的新蓝海,已成为全球经济发展的新动能。康养旅游能够促进环境改善、推动社会发展、助力人生目标的实现。康养旅游需要以良好自然环境和人文环境为基础,以促进健康为需求动机。南岳具有得天独厚的“长寿”自然环境,是“寿文化”景观集中之地,养生“素斋”资源早已名闻天下,宗教文化资源也独具特色。但目前南岳康养旅游发展缺少顶层设计、存在高素质专业人才队伍不足、专项产品开发欠深入等主要问题,因此既要瞄准目标群体、加强医养结合,也要优化发展环境、合理引导消费,还要突出产品重点、加快产品升级。

Health and caring tourism is a new market in the era of great health and has become a new driving force for global economic development.Health tourism can promote environmental improvement,social development,and the realization of life goals.Health and caring tourism needs to be based on good natural and human environment,and take health promotion as demand motivation.Nanyue Mountain has a unique“longevity”natural environment and is the place where the“Longevity Culture”landscape is concentrated.The“vegetarian”resources for health preservation have long been known around the world,and the religious and cultural resources are also unique here.However,at present,Nanyue health and caring tourism lacks top-level design,high-quality professionals and special products.Therefore,we should not only aim at the target group,strengthen the combination of medical care and health care,but also optimize the development environment,reasonably guide consumption,highlight the product focus and accelerate product upgrading.