鞋靴个性化定制在市场上应用的未来发展

The future development of personalized shoe customization in the market

鞋靴是最基本的消费品,随着鞋靴产品市场的不断细分,个性化鞋靴定制成为鞋业发展新方向。不同于传统制鞋模式,鞋靴个性化定制因订单量少,消费受众规模小,存在较多的特殊性。如定制成本较高,定制效率偏低等。分析了当前鞋靴市场个性化定制的发展趋势,探讨鞋靴定制的不同模式,梳理鞋靴定制中的主要问题,对未来发展提出几点展望。

shoes and boots are the most basic consumer goods. With the continuous segmentation of the shoe market, personalized shoe customization has become a new direction of shoe industry development. Different from the traditional shoe-making mode, shoe personalized customization has more particularity because of the small order quantity and small consumption audience. For example, the customization cost is high and the customization efficiency is low. This paper analyzes the development trend of personalized customization in the current shoe market, discusses the different modes of shoe customization, sorts out the main problems in shoe customization, and puts forward some prospects for the future development.