中美体育赛事危机公关策略比较研究

A Comparative Study of Crisis Public Relations Strategies for Chinese and American Sports Events

随着体育事业的蓬勃发展,体育公共关系越来越受到关注与重视,国内外不断发生的体育危机事件更是体现出体育赛事危机公关的重要性。作为公共关系的分支,体育危机公关具有自身的特殊性。研究对比发生在中美两国体育历史上影响力较大的典型危机事件,从危机传播四阶段比较分析中美体育赛事危机公关策略,以期为我国体育危机公关实践提供参考。

With the vigorous development of sports,sports public relations are more and more concerned and valued.The constant occurrence of sports crises at home and abroad shows the importance of crisis public relations for sports events.As a branch of public relations,sports crisis public relations has its own particularity.This article compares the typical crisis events that occurred in the sports history of China and the United States,and analyzes the crisis public relations strategies of sports events in China and the United States from the four stages of crisis propagation,with a view to providing a reference for China′s sports crisis public relations practice.