新媒体视角下广播电视节目受众变化及编辑工作方法改进

Changes in audience of radio and television programs and improvement of editing methods

在新媒体这一视角下,很多元素出现了变化,然而电视节目所服务对象就是大众,其在心理特点与欣赏水平上也产生了很大的变化。在全新的环境下,电视节目也应该与时俱进,作出一些改革的措施,在逐渐复杂与激烈的市场竞争中坚守自己职业道德攻克自我。本篇文章进一步解析了新媒体这一视角下,节目的受众变化与现如今的特征,同时给出一些其实可行的措施,希望可以给大家带来帮助。

from the perspective of new media,many elements have changed.However,the target of TV programs is the public,which also has a great change in psychological characteristics and appreciation level.In the new environment,TV programs should also keep pace with the times,make some reform measures,and stick to their own professional ethics to conquer themselves in the increasingly complex and fierce market competition.This article further analyzes the audience changes and current characteristics of the program from the perspective of new media,and gives some practical measures,hoping to help you.